Homegrown brand Castlery to unveil new flagship store at Liat Towers
Native furniture pieces manufacturer Castlery prepares to introduce a new flagship outlet at Liat Towers in the 3rd quarter. Amounting to 24,000 sq ft throughout 2 levels, it will be the business’s largest display room to date and also will present an increased shop experience that matches Castlery’s online-to-offline purchasing experience. Situated in the heart of Orchard Road, Liat Towers is likewise home to worldwide products like Hermes, a French high-end style home and also Swiss high-end watch producer Audemars Piguet.
“The administration will determine and also associate much more business like Castlery to construct the next generation of Singapore Global Enterprises as the future engine of growth for our economy,” includes Siow. As an aspect of its international buildup technique, the company likewise plans to employ 100 more employees over the next year to load supply chain, marketing and also visual merchandising positions.
“Castlery has actually developed a clear plan to attain this ambition while preserving a good Singapore base,” says Jeffrey Siow, handling supervisor and CEO of EnterpriseSG. At the moment, worldwide orders represent over 80% of Castlery’s overall profits.
Since signing up with the Business Singapore’s (EnterpriseSG) scale-up programme in November 2019, Castlery has actually observed a six-fold boost in earnings, launching stores in approximately 50 cities in the US and expanding ventures in Australia.
“Being the very first neighborhood furniture pieces brand name to establish in Liat Towers is a substantial and also significant event for us. It is a physical manifestation of our growth desires and shows our unwavering dedication to keeping real to our origins, “mentions Castlery co-founder Declan Ee.
What had begun as a four-man team in Ubi in 2013 has grown as a digital brand and also a disruptor in the traditional furnishings company industry. Castlery’s collection of furnishings currently participates 300,000 homes globally.
