Accor hits 45,000 keys under extended stay portfolio
Accor says it has more extensive stay properties in the pipeline, including new places for Novotel Living as well as a number of high-class serviced apartment projects in Riyadh, such as the 250-key Sofitel Serviced Residences Riyadh.
He adds that Accor has an “incomparable” profile of extensive stay labels to service any type of visitor type. More companies under Accor’s lengthy stay profile consist of Mercure Living, Swissôtel Living and Mövenpick Living. It additionally provides extended remain alternatives via brands such as Fairmont, Sofitel, Mondrian, Hyde and The Sebel. Additionally, it has 33,000 exclusive villas, condos, and branded homes operated in rental programmes.
“With brand-new traveling behaviors holding and even more individuals seeking out longer stays, Accor has continued to do what we do most ideal– lead the industry in which we have immersed roots, solid relationships and a highly effective existence– such as Europe, the Middle East and Asia Pacific,” states Jean-Jacques Morin, Accor deputy chief executive officer and premium, midscale and affordability segment chief executive officer.
Some other recent launches include Pullman Living Dongguan Forum in China, while Accor’s flagship “aparthotel” label Adagio celebrated its 15th birthday in 2023 with the launching of 11 brand-new real estates throughout 5 continents.
Accor’s growth in the extended stay section has been boosted by brand-new openings for its Novotel Living brand, an extension of midscale hotel brand Novotel. Recent growths for Novotel Living include real estates in Bangkok, Saigon and Kazakhstan. In Singapore, the company opened Novotel Living Singapore Orchard– a rebrand of the previous 8 on Claymore Serviced Residences– in June 2022.
“The rise of pursuit for long-term stay real estates is a global occurrence, steered by a market shift among visitors that are making much longer visits, blending organization with leisure, and discovering destinations much more fully,” says Morin.
Global hospitality group Accor presently has 45,000 keys throughout more than 380 real estates and 14 brands within its extensive stay portfolio, that includes serviced flats and private leasing properties. In an Oct 24 announcement, the group states it is currently the global’s largest player beyond of the United States within this classification, endorsed by a higher compression of properties across Europe and Asia.